Clearly, HRM is an ambitious project, however, there are problems with its game plan as outlined on the website. It calls for a magazine of 90-140 pages with 30% of its content being book reviews and an additional 30% in the form of advertising.

Ever since the late 19th Century, fiction magazines have tended to be either pulp magazines or digest sized. They have tended to get only a small part of their revenues from advertising, so I'm skeptical that HRM can get 30% of its projected 90-140 pages content from advertising unless the book industry embraces it. It's a little known fact that the very last pulp fiction magazine that was in existence was Ranch Romances that existed 47 years during 1924-1971. What this did was demonstrate that there was a real audience for a romantic fiction magazine, so its nothing short of surprising that no such magazine ever materialized. This despite the fact that attempts were made to start magazines in other genres with some achieving success. Are the folks at HRM open to switching to a digest size if they can't achieve their goals for advertising or are they taking a slick magazine or nothing approach?

There is another problem. There is a button for you to push to access the "submission guidelines." However, when you do so you are taken to this page that informs you that they either could not find the page that you are looking for or because the "page you are looking for has been moved or deleted." This is a serious problem that needs to be dealt with ASAP because that effectively prevents any prospective writer from submitting to the magazine.